About Us

Fallon Festival Association Incorporated is an organization & board of directors

organizing and managing the FALLON CANTALOUPE FESTIVAL.

Meet our Board of Directors:

Barbara Kathrein – PresidentOLYMPUS DIGITAL CAMERA

Barbara Kathrein was born in Somerville, Massachusetts which is the suburb of Boston. Her Father was a Fireman and her mother worked at home raising five kids.

Barbara moved to Fallon, Nevada with her husband Dennis in June 1980 where he worked for All Season Homes for 10 years. They decided to open their own business G.M. Mobile Home Service for 6 years then Dennis decided to retire.

Barbara joined the Elks Lodge 15 years ago and was the first Lady to become Exalted Ruler. She does lots of Volunteer work for the Elks Lodge and other community organizations.

Barbara enjoys cooking, sewing and putting puzzles together and keeps very busy with volunteer work.




ValValarie Furtado – Treasurer

Valarie Furtado was born and raised in Tracy, California. Her family was in the farming and dairy business. Her 23 year career she has been in the Full Service Physician Billing Industry. For 14 years she was the Director of Operations for a San Francisco Corporation based in Modesto, California. She is a Billing Specialist and Physician Consultant for the past 9 years and operates her own home business. She is experienced in administrative duties, financial/bookkeeping and physician office billing operations.
She moved to Fallon, Nevada 8 years ago. She enjoys playing pool, fishing and working outside on her property. She has three children, six grandchildren and one great-grandson.

OLYMPUS DIGITAL CAMERAPatrick Pharris – Advertising and Marketing Director

Patrick Pharris has lived in Northern Nevada for nearly 50 years growing up in Lake Tahoe and moving to Reno in 1976 to go to school.

He enjoyed “Cowboyin’” in his youth and entered the advertising field shortly after achieving his Associates Degree in Business in 1978 from Western Nevada Community College.

He has experience in virtually every aspect in his field including Television where he spent time with the local ABC, NBC and CBS affiliates and started working with video production. Pat is a 2 time Emmy nominated Video Producer/Director.

He resides in Sparks, Nevada where he owns PM Advertising & Marketing. He has one child, his 22 yr. old daughter Alyssa and enjoys anything outdoors.

OLYMPUS DIGITAL CAMERARichard W. Lattin – Director

Current Activities Managing Partner, Lattin Farms LLC Part-time Consultant, Nevada Small Business Development Center – Fallon Managing Partner, Great Basin Basket CSA (Community Supported Agriculture) LLC

Occuptional History
Executive Consultant, Churchill ARC, 1998-2000. 26 years of employment in employment & rehabilitation programs, State of Nevada. Retired in 1998 as Deputy Chief, Bureau of Vocational Rehabilitation (Carson City). Part-time Business Instructor, Western Nevada College

Community Involvement
Chairman, Nevada Certified Farmer’s Market Association; founder and current Vice President of the NevadaGrown Farmer’s Association; Founding board member, Fallon Farmer’s Market Association; Board of Directors and past President, Fallon Area Chamber of Commerce; Board of Directors and past Chairman(1987), Churchill Economic Development Authority(1987-1995); Board of Directors, Western Nevada Development District (served as treasurer and vice chairman); member, Private Industry Council of Northern Nevada(PIC)(1987-1998; past Chairman of the Board, Job Opportunities in Nevada(JOIN). Board of Directors, Churchill ARC.

Awards and Honors
Agriculturalist of the Year Award(2007), Fallon Chamber of Commerce; Nevada Commission on Tourism Development Award, 2002(Country Kitchen); Sam Walton Small Business Award, 1999; Nevada Commission on Tourism Rural Tourism Development Award, 1998(1st Nevada Maze); Churchill Economic Development Authority Community Service Award, 1993; Outstanding part-time instructor, Western Nevada Community College(Fallon Campus), 1986; Pacific Region Counselor of the Year, National Rehabilitation Counseling Association, 1986.

OLYMPUS DIGITAL CAMERARick Hays – Entertainment Director

Rick Hays moved to Reno in 1975. He has received two Associate Degrees from the Community College of the Air Force 1) Information Management 2) Information Systems. He received a Bachelor’s of Science in Business Management from the University of Phoenix and he is currently pursuing a Master’s of Science in Information Assurance Degree through Norwich University. Rick is dedicated to continual learning. Rick began his military career in the U.S. Navy. He is currently on Active Duty, in the Nevada Air National Guard and has already served our nation for over 21 years.

Rick is an entertainer and has had his own band “Rick Hays and American Steel” for over 18 years. Rick’s first experience with the Fallon Cantaloupe Festival was in 1997 when he opened for Doug Supernaw. Rick began his band performing career in Fallon, Nevada and has had the honor to sing the National Anthem for the President of the United States. He has performed the National Anthem for many various Local, State and Federal events such as the Reno Rodeo, Navy and Air Force Military Balls, Reno Aces and a multitude of special events that have spanned over 20 years. In short, Rick Hays is an entertainer and knows what entertainment is. His volunteer role as the Entertainment Director for the Fallon Cantaloupe Festival is an honor he takes seriously. Rick is excited to be a part of the new Board for the Fallon Cantaloupe Festival.

Click to Email Rick

Debbie Llewellyn – Temporary Secretary


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